Social media has caused a seismic shift in the way we think, act and consume. As a direct consequence of this transformation, a void now exists between the consumer, community and business. Community Engine describes this void as a ‘third place of discovery’ an ecosystem of overlapping communities of passion, mix of social and commercial transactions that is semi-public, semi-familiar, and different for everyone.
As sociological and technological advancement continues to improve our human condition, the opportunity of the ‘third place’ is to understand the abilities and activities of a situation (the context) and to become value creators within that context. Community Engine is shaping technology as an appropriate response that will make this possible for Australians.